The Guardian but left out of the Mirror Essay Example for Free

The Guardian but left out of the Mirror Essay The Guardian has really included as much information as it can on this story. The content is detailed and more involved than that which is in the Mirror, so that the reader gets a clearer and broader view of what is going on. There is now a debate over whether it [a draft of the weapons report] should be released to the Congress over the next fortnight, as has been widely expected, is an example of a fact which has been included in the Guardian but left out of the Mirror. If all you need to know is that the government have failed to find any weapons of mass destruction in Iraq, then you only need to read the Mirror which outlines all the major aspects of the story in an accessible manner. But if you are very interested or involved with the matter of the war in Iraq, then the Guardian is more informative. Both reports are generally geared towards a disapproving or mocking feeling towards the British and American governments because of the claims that they have made and not been able to back up. The Mirror is less strong about this, but they both imply that Tony Blair has been given a run for his money over the question of whether we went to war with Iraq on false assumptions, which it now appears the government were just using as an excuse to back up their actions. The Guardian uses a quote from David Albright, a former UN weapons inspector Its clear that the US and British governments wildly exaggerated the case for going to war Im not surprised, given how incompetent this search has been. Theyve had bad relations with the [Iraqi] scientists from the start because they treated them all as criminals. Because the article in the Mirror is shorter and contains less information, there are fewer quotes or facts which make the report seem biased. The political opinion of the paper is less obvious in the text. Apart from the WMD-Ometer joke, which is lightly fun-poking rather than politically expressive, the article is only mildly opinionated and generally just gives the reader the necessary facts. It would appear that the reporter was writing for a paper which did not have a very strong political view on the matter and did not want to force an opinion onto its readers either, expect for the inevitable general feeling of disappointment and irony. The Mirror does not expect its readers to formulate political and philosophical arguments and opinions by reading the article. They want to give the reader basic facts and concentrate more on the emotional and funny side of things. Political bias in the Guardian is present but subtle, so that it does not appear to be brainwashing its audience but merely informing them from a certain angle. It is now very easy to see how different newspapers handle their stories differently according to the readership at which they are aiming. While some people want to be able to pick up a cheap, attention grabbing newspaper for an easy read, lots of light human interest stories and minimal heavy news, some people prefer a paper which goes into more detail about the more controversial issues in the news and doesnt bother with gossipy, irrelevant stories. Of course it also depends on your mood, and when and where you are going to be reading the paper. People usually prefer to have broadsheet papers like the Guardian delivered to them or to buy it from a local shop, so that they can sit and read it at home over a meal or when they have nothing else to do. Smaller more accessible newspapers like the Mirror are more suitable for reading on the move or early in the morning on the way to work or school while you are really not in a mood for mind-consuming activities such as reading a difficult and in-depth article. The Metro, a free tabloid paper available every morning from any London Underground station, is a perfect example of this. It is mass produced every day and issued out for free, so it is made sure that the Metro is readable for absolutely anyone who is travelling on the Underground and has nothing else to read. It is also provided as a way to occupy the travellers so that they dont have to look at each other, as social harmony on the Tube is not exactly very comfortable. The Guardian is more expensive so you would only really buy it if you were intending to read all or most of it, whereas with the cheaper tabloid papers you can flick through them as a way of occupying yourself when you have nothing better to do, and you want quick impact for less time, money and concentration. Information in the larger, more expensive papers is more thorough, but slowly assimilated. Tabloids tend to contain more supposition and exaggeration to make the story seem more extreme and therefore more exciting for the reader. Language is fairly simple but expressive verbs are used to make the events seem more real. Usually tabloids focus more on the human element of their stories, in order to draw emotions from the reader and keep them interested. Although the language used and the structure and presentation of broadsheet newspapers seems to be aimed at more intelligent people and vice versa, it probably isnt entirely fair or accurate to say that more intelligent people read the Guardian and stupid, dumb people read the Mirror. Obviously this is true in a lot of cases, but the two papers are written for different purposes and occasions, and not necessarily just for different types of people. You will find that a lot of very intelligent people read tabloids for convenience and enjoyment, and similarly some less intelligent people who do not especially enjoy reading will read a broadsheet if there is an issue going on which they are particularly concerned with and want to follow in more depth. Also, although (we trust that) facts in newspapers are accurate, and quotations and statistics are genuine the ways in which they are dealt with depend very much on the newspapers own viewpoint. Especially with broadsheet papers, each one tends to support a certain political party, and the angles that they take on their stories are biased towards this. Papers cannot be objective, even if they try to be, because all the articles are written and put together by people, who have their own feelings and opinions about whatever they are writing about. People who buy newspapers regularly get into the habit of reading the one whose attitude is most similar to their own. This is why there is sometimes jokey controversy between readers of differently opinionated newspapers, and papers are stereotyped according to which political party they are biased towards. There are many different ways in which the media can convey news and entertainment to the public, and you can see this very clearly in the different types of newspapers and news articles that people write. Just like any other piece of writing, newspapers are not just written to inform; but to persuade, to entertain, to advertise, to advise, and, in varying degrees of subtlety, to instruct. It is very important to be able to consider carefully the type of newspaper you are reading from and be aware of how it is aiming to affect its readers.

Free Process Essays - How to Operate a Manual Transmission :: Expository Process Essays

How to Operate a Manual Transmission A vast majority of our population find operating a manual transmission, or stick shift, to be extremely difficult. However, in actuality all it takes is some serious practice and devotion to make driving a stick shift like second nature. For successful driving, the same steps must be followed each time the car is driven. The stick shift panel is typically located between the two front seats of the vehicle. The stick shift can be moved left to right and up and down for changing gears. The clutch pedal is usually found to the right of the brake pedal. Specifically, on a standard five speed, the gears are as follows: Neutral is located in the middle of the panel. From neutral, gears must be changed accordingly. First gear is found to the far upper left, and is used to get the car moving from a stopped position. Down left is second gear, used for speeds up to twenty-five miles per hour. Third gear is located upper middle of the panel, used for speeds from about twenty-five to forty miles per hour. Fourth gear is found at the lower middle and would be good for between forty and fifty miles per hour. Fifth gear is found to the far upper right, and is used for higher driving speeds such as on the freeway. Last but not least is reverse, which is to the far bottom right, used for backing up. These gears must be maneuvered the exact same way each time the automobile is driven. Undoubtedly, figuring out the timing of letting out the clutch and giving the car more gas can be the trickiest part of driving a stick shift. The clutch is found to the far right of the brake. When changing gears, the clutch must always be pushed to the floor with the left foot or immediately the car's gears will grind. The clutch must be slowly let out as more gas is given to the car. The timing of this process must be perfect to ensure a that the car will begin to slowly move forward. As for stopping, such as at a red light or a stop sign, begin by moving the gear shift to the neutral position.

Topic civil war

This is to analyze American Civil War based on James McPherson’s For Cause and Comrades and Sam Watkins Company Aytch, by knowing what were the most important factors that led men to join and stay with the armies. This paper will also consider the ways in which those reasons differed between North and South, and discuss why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. 2. Analysis and Discussion 2. 1 In general, soldier fought for cause and comrades When people go to war they do not do it for nothing.Normally nobody wants to go to war hence going to war must have their good reasons for violating their peace. It must be for reason for cause with the belief that reason of because if more important than allowing the other person of party to continue what he or she must be doing. Tolerance is therefore no longer an option hence resolution by bringing to war is the only best option to resolve the situation. What McPher son tried to paint from his work entitled For Cause and Comrades about the reason that men and women may have in going to war. The very title is speaking for reasons in getting to war.In his work, James McPherson asks that question of the combatants on both sides of the American Civil War. With his subtitle asking the familiar question: â€Å"Why did men fight in the American Civil War? † , one could readily agree that author purposely finds real reason why people go the war. The thesis therefore of this his book is that men and women go to war for cause and for comrade. Allowing the more important word to absorb the less significant one would have reduce the title into War for Cause since doing for comrades is for cause as well.He must have therefore his own reasons for choosing the title and there might be a need for special emphasis for comrades. Hence, McPherson must have been arguing that the main title states the two most important reasons: a cause moved each of them to enlist, but cohesiveness among comrades sustained them to the end. The author reported to have turned the pages of the diaries and letters of 647 Union and 429 Confederate soldiers, and he followed a simple method by categorizing the reasons and inserting four quotations from letters or diaries for each category.It may be noted that about each soldier, McPherson provided basic information: whether the soldier fought for the Union or the Confederacy, and when and to whom he wrote. His comments on each set of quotations are thin. His typical entry, early in the first chapter: quoted â€Å"I am sick of war,† as written by a Confederate officer to his wife in 1863, and of the severance from the dearest objects of life–his family. 2. 3 Resulting answers based McPherson's researchMcPherson's work was able to extract fourteen key answers as reasons for going to war and these include martial enthusiasm, comradeship, character, and discipline and leadership religion. Other rea sons include defense of homeland and preservation of the union. While further reasons include: liberty, slavery, vengeance, duty, glory, and honor. McPherson found both rebels and Yankees to have given similar reasons, except, as expected , on the subject of slavery.In doing his topical index, McPherson inserted other attitudes, motives, and types of experiences the soldiers recorded as the same soldiers followed their reasons for fighting which may be adventure, , desertion, cowardice, the draft, skulking, coercion, desertion. The other reasons for fighting include pursuit of promotion, combat stress, rage, poor morale and homesickness. Using some principles from the work of John A. Lynn, McPherson was steered by three categories of motivation: First is initial motivation, followed by sustaining motivation and finally combat motivation.It was found out the group cohesion and peer pressure were indeed powerful factors in combat motivation and were also connected to the multifaceted mixture of concepts of duty, honor, patriotism , ideology, community of peer pressure and manhood that prompted these soldiers enlist in the army, first place. McPherson then argued for a more relevant relationship among these three categories for Civil War soldiers compared with others’ work major appeal of this book is the purely interesting, sometimes awesome, but always brief stories the soldiers tell to express their reasons for fighting.2. 4 Is there basis to take Soldiers’ Writings at Face Value? McPherson had asked questions whose answers appear from the dairies and letters of soldiers he reviewed . He is therefore, inclined to take what they say at face value. From an objective historian’s point of view, it may be asked whether there is basis to take the writings at their face value. By making his title: For Cause of Comrades, McPherson appeared to have taken upon himself that what he got from the diaries and letter is really what the authors to communi cate.As a general rule a diary is something personal where if the issue is truthfulness of its contents, this researcher therefore would like to give credence the validity of those events happening with the official function of the knowledge as made known to the faculties. Although McPherson's findings represented to have the many letters, he was just trying to extract the motives from those statements. It may be argued that people react differently to situations and reactions to situations could be numerous or the context from which statements were made do really vary hence they could be capable of different meanings.Psychology is different field from law. Although in both field, motives may be used to predict behavior, the predicted behavior may really vary from the actual result. Trying to infer what was the motive by reading statements would have the characteristics of being speculative. If speculation could be away of learning for something that will come then by all means it s hould used not sparingly since the cost could be higher if futures are not studied well in the content of agreement. Motives as used by McPherson has catalogued are not the same as actual events as proved evidence.Realities cannot be equated with simple extraction from testimonies found in letters or diaries. The same argument may hold even by a quantitative statistical analysis of all the letters ever written, combined with sociological, cultural, linguistic, and psychological, principles. It may therefore be safely deduced that motives standing by themselves and by their very nature, possess few of the necessary attributes of fact. One could accept the at the most what could be done in the diaries and letters is just the option of speculation. Fortunately but speculation as sometime done have become useful sometimes.One could therefore speculate on the motive for fighting based on reading the from the testimony of soldiers on their motives for fighting, in terms of the level of co nsciousness motive as they say their own piece of their own stories. In psychology many thing is possible as it could be possible that while at certain time, the writer's conscious motive is to reassure, it is also possible that his unconscious motive is self-delusion. If the soldier asks his own self why he needs to the joining the draft, and thereby answered is religion, then such is a prerogative of any person.Taking the words of soldiers at their face value must be given credence given this may even be sustained in the court of law. In law the express meanings of the word are given preference over the implied meaning. The probability therefore that contents of the diaries are true is more than not has a good chance of being upheld. 2. 5 Questions based on Answers McPherson's latest study on the motives of soldiers from their letters and diaries may be considered as an achievement itself as for further exploration and speculation.Having perhaps taken a necessary first step, while none of the reasons he gives are new, he has assembled together many colorful testimonials of soldier who have the chance to be part of the actual war. He just set to do the laying out of they soldier's own stated reason and he must be given credit for thoroughly doing in good order, and in a readable style. But to consider his approach, as if it has accomplished everything or in a context where he has already provided almost the final answers would be too simplistic.To substitute what could otherwise be an inherently complex dynamic issue where other researcher’s may take several steps further a powerful lead to further research. Some of the questions that could be asked form his work include: Is the person talking or writing a ranking or non-ranking soldier. Is the same soldier from the South or from the North. His work may not be fully compared with the work of Sam Watkins who was part of the Confederates. Having a person interpreting what other people are saying is diffe rent form having the person who actually did it to say.To the appreciate the concept, having a person to testify in court will carry more wait than a mere affidavit of a deposition taken from that person. Sam Watkins may therefore have the chance to write the most famous and most complex memoirs in â€Å"Co. Aytch† as one who was there could actually explain it more fully. The other question that could be asked included the place where the soldier is at the time he writes. This could be Winter quarters, his home, a hospital or a even prison or on a ship. Another angle is the reason for writing which is the immediate reason. Does the writer write to reassure?to reproach? to brag and to justify? Having perhaps answered to these question would make separate research that would further really explain that is causing people to go to war. The fact that one writes in a letter, a diary, or a memoir where each is different from the other. To have a deeper truth is to ask the author to whom does he write? This will normally taking to a mother, a grandmother, a father, a grandfather, a brother, a sister, a uncle, a aunt, a cousin. The following individuals people such a friend, a sweetheart, a politician, a teacher, a wife, a little child, or even fellow soldier.What is logical is a different rhetoric is aimed at each person in this array of types. It is therefore logical to a writer to anticipate the response of his audience. If the audience is one of a variety of people or oneself, a relevant question is would include trying to persuade with such rhetoric, oneself or the other person, or both. Answers to these many questions would provide a complex setting for answers to the question McPherson poses. He doesn't pose these related questions; he does not, therefore, attempt to answer them.He has acquitted himself well of an historian's task: to state a subject that deserves research, uncover what's in the record, and then give a report of the matter. But one shoul d not expect an historian to deal with questions that can be answered most effectively by experts in other disciplines. Most questions about the Civil War are simplistically posed and simplistically answered, because each question is asked is isolation of all or most others, and asked from the perspective of a single discipline. The Civil War in most of its aspects defies single-perspective explanations.Answers to McPherson's question are most useful after the most perspectives have been brought to bear. This is a task of interdisciplinary study: psychology, linguistic anthropology, statistical analysis, cultural geography, religion, political science, social science, literary criticism, military science, etc. No one discipline serves well enough. Such is the art of making further studies in the work of others . The relevancy of questions posed will have now to consider the possibilities for multidisciplinary approaches to address such complex questions.The McPherson's book appendix es points the way to the larger, more complex job to be done. There is indeed the need for more direct interpretation of McPherson's quotations in light of such information is needed. The presence of geographical distribution of white Confederate and of white Union soldiers and their occupations, a provide a mutual misunderstanding. It could thus be asserted the Civil War, was a class war–a rich man's war, but a poor man's fight. What come s next is the unanswerable question that remained? What were the reasons of the poor and illiterate, the white, the black and the foreign born to fight in going to War.3 Conclusions The most important factors that led men to join and stay with armies vary but according to McPherson’s For Cause and Comrades, basically there must be a cause that is defined with the individual level. Fighting for comrades is a cause itself but other soldiers have expressed these reasons in other ways which McPherson was able to extract and categorized f rom the letters and diaries and soldiers involved in the war. McPherson has provided readers with the means to start on asking major questions whose answer may be applied to later years such as the reconstruction era.The same answers may also illuminate one’s understanding of the evolution of the American character from 1865 to the current chapter in our history. The answers may be used also to deal with the legacy of violence, racism, distrust of government, and economic instability, in understanding the lives that Americans have in understanding others who are enduring or surviving the crucible of Civil War around the globe. Understanding the why men and women of past fight may help the Americans to deal with those wars from within and from without more effectively.Knowledge of inner reasons is good starting point of really doing a research that points the wisdom of learning from experience. The value if learning is therefore not to commit the same mistake. The book of Watk inson the other hand was written by a Confederate private who served in the Army of Tennessee for nearly the entirety of the Civil War. Having been extracted from diaries of the author during the war, it carries more credence than that of McPherson since this memoir of civil war experiences from a private's perspective is priceless in terms of primary source material.Watkins was found to be frank and impenitent, thus his book is possessed of a quality that gives the historian with unique material in terms of dealing with the sentiments that the non-elite confederates often held. Watkins’s frankness is almost certainly the most important feature of this work. His hatred of Yankees and the same level as his hatred of some of the Confederate command proposes an individual who most likely defies current simple philosophy of Yankee/Rebel mentality. Watkins is often amusing, especially when reflecting upon feelings that we would now understand as being imbedded in â€Å"class stru ggle†.Of course, Watkins’s frankness extends to his views of blacks and slaves, illuminating an individual who was both racist and yet not in the generally held conventional manner. This paper also considered the ways in which those reasons differed between North and South, and is making a resolution why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. The earlier collapse in the Confederacy by 1965 may be explained by the fact that the Conferacy often used slaves as naval crewmembers and soldiers, the African American soldiers were paid less than white soldiers.And the African American soldiers were discriminated against and served in segregated units under the command of white officers. It may be given emphasis that the knowledge of knowing the motivation of soldiers would be a good way to prevent a destruction of life that must come out of the war. It is said that not any one really win in war in perfect ma nner for whoever goes of war faces the risk of possible loss of life. Work Cited: McPherson , For Cause and Comrades: Why Men Fought in the Civil War (Paperback) Oxford University Press, USA, Aug 28, 1998 Watkins, and Inge, Company Aytch, Plume; Subsequent edition (November 1, 1999)

Module discussion

Organization Priorities Identify the current health policy priorities for your state nurses association. Identify the benefits that could come to you, your community, health care consumers in the district, and other members of the nursing profession if proposed priorities were supported. Develop a plan of action to educate your state senators and representatives about these priorities. The Florida Nurses Association (FAN) Is Involved In a couple legislative related projects that I found on their website.Firstly, I found the Fan's position on the expansion of Medicaid. In the document provided on their website there Is lot of background Information on Medical and how this would affect the population (FAN, 2012). While this legislative topic has already been addressed, I still thought It would be useful to discuss. I found another bill, H. R. 5113, which alms to end the Increased federal funding for Medicaid expansion with respect to Inmates hospital care under the Patient Protection a nd Affordable Care Act (FAN, 2014).As the FAN already supported the expansion, I find this would contradict their previously stated position on Medicaid expansion. Personally, I do think this bill should be supported. As a nurse, I cannot see the fairness of removing coverage of individuals who are inmates. To educate my state senators and representatives on my position, I would plan to write them a letter. I would write my letter Just as we did for one of our assignments. After that assignment I feel as though I can accomplish a lot more than I could before hen it comes to writing professional letters.

The verisimilitude or Reality of Social Mobility

The verisimilitude or Reality of Social Mobility Social development is the catchphrase of the American dream. It is the warrant to all punctilious society members in a nation that, despite its social-economic background, chances open up for all citizens to climb the social ladder.Advertising We will write a custom essay sample on The verisimilitude or Reality of Social Mobility specifically for you for only $16.05 $11/page Learn More The only way an individual has a guarantee to climb up the social ladder is having appropriate education. Education is a social institution that grooms young members of the society to be the kind of people they wish to be when they grow up. Nonetheless, if an individual discards his or her designated chance to get educated and instead undergoes that of a distinguished social stratum, the system has been conquered. For example, children from families with a poor socio-economic background are more likely to attend low-level educational institutions and perhaps not join college f or higher education (Cullen 14). Conversely, if a child from a rich family defies this typecast by attending poor school and refusing to join college, he or she is discarding his or her parents’ lifestyle and choosing a completely different life to lead. This phenomenon is best explicated in Lubrano’s article, â€Å"The shock of education† where he talks about how colleges can corrupt individuals. Uplifting oneself into a better social life in a higher social stratum is correspondent to the act of undyingly changing citizenship. The conspirator is now a citizen of another nation, and he has completely complicated time interacting and connecting to the previous system. When he goes back home he is purely visiting, only to realize that he has nothing to exchange with his or her friends or folks. Those who do this often have a feeling that they are ditching their friends and relatives who are permanently stuck in the original social class. To add on these hardships and constraints from below, there are hardships and constraints from above trying to push these pursuers of the American dream downwards. This way, trying to attain the American dream becomes a nightmare. In the paper â€Å"The Shock of Education† author Lubrano adds his personal anecdote, simply a bricklayer’s child, who typically gets and accepts a scholarship chance to the University of Columbia by studying industriously in his home in Brooklyn. The author elucidates the changeover as â€Å"yanking† and thinks he is â€Å"operating between two globes† (Maasik and Jack 12).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More These two literary articles in examination, a short narrative and a script, extensively explicates contradicting culture play on contradicting teams in the play of social mobility. However, both articles represent members of sensible cla sses in the society. In both pieces, sets of characters have used the learning institution to define and describe social class. One article has tried to maintain the position while the other has striven to alter it. The main puzzle regards the task played by parents and guardians when it comes to their children’s decision to partake in the gift or stifle the gift of social development in terms of mobility. The audience is also interested to know whether the education system is the only place where decision making can be practiced. The solution is that despite, social class, children have a choice to either accept or reject the parents’ life. However, it is undeniable that there are many hardships and constraints faced while one tries to maneuver with options. Therefore, a child has the potential to either change or maintain his or her parent’s socio-economic status and social class. Cullen, Jim. The American Dream: a short history of an idea that shaped a natio n. New York: Oxford University Press, 2003. Print. Maasik, Sonia and Jack, Solomon. The Shock of Education: How College Corrupts. Boston: Bedford/St. Martins, 2009. Print.

Strategy management Essay Example | Topics and Well Written Essays - 750 words - 1

Strategy management - Essay Example This paper briefly analyses team dynamics, leadership and details of team roles, team processes, and formation of team culture. â€Å"Team Dynamics are the unseen forces that operate in a team between different people or groups. Team Dynamics can strongly influence how a team reacts, behaves or performs, and the effects of team dynamics are often very complex†1. Personality traits, organizations culture, tools and technologies etc can affect the team dynamics in different ways. The communication and cooperation between the team members are essential in ensuring the success of teamwork. The team members should work for attaining the team objectives rather than the individual objectives. In such circumstances, individuals sometimes might be forced to sacrifice their interest for the benefit of the team’s interest. Such a healthy attitude is important in ensuring the success of the functioning of a team. But, it is not necessary that all the members in a team may think in the same manner and perform equally well. Under such circumstances the team leader should ensure that the team dynamics or the bondage between the team members is adequate for attaining the team goals. The organization should provide a healthy environment in which team dynamics prosper in a better way. Proper equipments and technology like laptops, mobile phones etc should be provided to each member of the team by the organization in order to improve the communication between the team members and also the team dynamics. The success of a team depends on how well the team leader was able to distribute the works within a team. No team member should feel that he is overloaded with work while other team members have fewer amounts of responsibilities. The team leader should distribute the work equally to the team members so that no discrimination based on the allotment of work should be felt inside the team. Under normal circumstances, team members may

What impact are technologies such as iPlayer, 4OD and You Tube having Essay

What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters - Essay Example The current scenario is as Negroponte surmised in the mid-nineties, â€Å"wholly new content will emerge from digital, as will new players, new economic models and a likely cottage industry of information and entertainment providers† (1995, p. 18). In the recent years, emergence of new technologies like the iPlayer, 4OD and You Tube along with the merging of various market forces have led to contention over the fact as whether traditional form of broadcasting would be soon obsolete, owing to widespread Internet use, or whether the audience would switch over and browse Internet primarily through their televisions. The industries that function within the arena of mass media and communications face persistent pressure in the form of ever-growing demands from their audiences, and they must necessarily conform and evolve in order to meet these demands and survive the stiff market competition. In order to retain their audience, the television industry adopted the process of converge nce with Internet, where it became possible for â€Å"multiplexing - the ability to offer ancillary digital streams of data, image sound and interactivity simultaneously† .... Discussion The introduction of modern technology in the arena of television industry during the late 1990s signalled a sort of abundance, when the number of channels being aired increased, while simultaneously expanding their worldwide purview, along with the addition of new storage and interactive faculties. The complete switch over to digital TV from the older analogue version started region wise in UK, from 2008 and is expected to end by 2012. Even though the changeover to digital version is nearly over, the switch over to a high-tech Smart TV (that converged TV with internet) until the end of 2011 was relatively low, where observations reveal that until recently only 12% of the British people had a Smart TV in their homes, a figure which is now progressively increasingly (Brilot, 2012). Within communications and mass media sector, television is the last segment to have received internet connection (Brilot, 2012). It was viewed that the chief successor to the traditional form of t elevision broadcasting services would be the internet-based video streaming sites that would offer a revolutionary mode of interactive sessions, along with personalised television programs (Harries, 2002, 219). Therefore, it was regarded that the online video streaming websites would turn out to be a main competitor for the traditional form of television broadcasting. However, recent reports show otherwise, where it is observed that traditional live TV viewing is still more popular amongst UK audience (more than 90% of the total population prefer ‘live’ TV viewing), than the modern technological developments, that include iPlayer, 4OD and You Tube viewing (Bairamian, 2010). Besides this, despite various sites that offer direct viewing of videos (like YouTube or iPlayer)