Is Othello a Tragic Hero Essay - 1479 Words

To what extent can Othello be considered a ‘tragic hero’? The extent of which Othello is a tragic hero has been open to much debate; the basis on which he is judged falls to Aristotle’s established view of the crucial elements that distinguish whether a person is truly tragic. According to Aristotle, a tragic protagonist is a nobleman or person from high status, who contributes to his own demise and illustrates a flaw or weakness in judgment. The tragic protagonist must make a fall from a high state of being to a low state or death. The tragic hero’s downfall, said Aristotle, was brought upon by some error of judgement. Aristotle’s theory is not the final word on tragedy, however it can support in pinpointing the pivotal traits in†¦show more content†¦The quote exposes Othello as being unworthy of his noble title and reputation of being trustworthy and moral, both domestically and in profession as a soldier. Striking a woman-even in the modern society- is attached with weakness and cowardice; so for Othello to publically humiliate and harm Desdemona, drastically lessens his argument of being a tragic hero and makes him somewhat ignoble. Desdemonas innocent references to Cassio goad Othello until he snaps and strikes her. When she says she is glad that Othello has been ordered to Venice and that Cassio will be in charge of Cyprus, he cant take anymore. The physical striking of Desdemona was not staged until the late 19th century by the actor Tommaso Salvini. The striking of Desdemona would have evoked strong feelings from a Jacobean audience. Unlike Othello, Lodovico is a true gentleman and his quote â€Å"This would not be believed in Venice!† emphasises the monstrosity of Othello’s action. This particular scene disproves Bradley’s theory that Othello is â€Å"the most romantic figure among Shakespeare’s heroes†. Both Macbeth and Othello are prominent Jacobean tragedies that William Shakespeare created with notable tragic protagonists. The play Macbeth is an excellent work that closely follows Aristotle’s norms. Macbeth is a brave warrior in King Duncan’s Army who compromises his honour and neglects his moral responsibilities in the attainment of power and position whichShow MoreRelatedOthello: Othello a Tragic Hero1478 Words   |  6 PagesOthello: Othello A Tragic Hero If one reads Shakespeares Othello, they can come to the conclusion that it might be one of the his most tragic plays ever written by Shakespeare. Romeo and Juliet, is probably the most famous of his tragic plays, but Othello, has characteristics that, I think make it even more tragic then his other plays, and therefore for that reason, you can say that Othello is the most tragic hero. Othello is a noble man, one who has grace with the ladies but also possessesRead MoreOthello as Tragic Hero1578 Words   |  7 PagesIn what ways does Shakespeare present Othello as a typical tragic hero? Professedly, Shakespeare appears to present Othello as tragic hero, exposing his tragic flaw, which consequently leads to his downfall, through his use of language, structure and form. It could be argued ‘Othello’ appears to conform to Aristotle’s principles of tragedy, of the noble protagonist who undergoes perpetia and endures suffering, resulting in his ultimate downfall due to harmatia, which he eventually realises, providingRead MoreOthello As A Tragic Hero872 Words   |  4 Pagesof Venice, Othello is transformed into a crazy, senseless man. William Shakespeare uses the idea of a tragic hero in almost all of his dramas. A tragic hero can be described as a person of high status who is neither completely good nor completely evil, possesses a tragic flaw, and leaves this flaw to be the reason for his/her downfall. Othello believes he can trust one of his soldiers, Iago, who is determined to seek revenge on Othello for not promoting him to be a lieutenant. Othe llorsquo;s temperRead MoreOthello is Not a Tragic Hero Essay1481 Words   |  6 PagesOthello has been described as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualification for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeedRead More Othello - The Tragic Hero Essay796 Words   |  4 Pages Othello: The Tragic Hero In William Shakespeare’s Othello, Othello is the tragic hero. He is a character of high stature who is destroyed by his surroundings, his own actions, and his fate. His destruction is essentially precipitated by his own actions, as well as by the actions of the characters surrounding him. The tragedy of Othello is not a fault of a single villain, but is rather a consequence of a wide range of feelings, judgments and misjudgments, and attempts for personal justificationRead MoreWhy Is Othello A Tragic Hero1465 Words   |  6 Pagestragedy his protagonists are often given flaws in their character and hence, are suitably named tragic heroes. The downfall of these protagonists is often a result of their own character flaws and unfortunately, they suffer a doomed and unhappy ending. While the tragic hero is flawed they must also be honorable and worthy of the audience’s understanding and sympathy. On a quest for righteousness the tragic hero often goes through immense s uffering which is why the audience can feel bad for him. ForRead MoreOthello as a Tragic Hero Essay723 Words   |  3 PagesOthello is a tragic hero because of his greatnesses and his weaknesses. He is a noble man who possesses all the qualities of a military leader, which he is. He has control over himself and shows courage as well as dignity. Just as Othello is a virtuous man there are some flaws within him, these flaws complete him ff as a tragic hero. Othello is often blinded by trust and can not see a person for who they really are. He trusts the people around him even when they mean to afflict harm upon him. ThroughRead More Othello the Tragic Hero Essay912 Words   |  4 Pagestrait takes people over, controls their thoughts and persuades them to do stupid things. William Shakespeare portrayed this flaw extremly well in the play Othello. IN the play, Othello, is a character who seems almost perfect, but his flaw jealousy is brought out but his trusted companion Iago. This trait makes Othello the tragic hero due to the fact that he sacrifices his life in good name. When being accused of â€Å"witchcraft† by Barbantio ( Desdemonas father) and senators he Read MoreShakespeare s Othello As A Tragic Hero1517 Words   |  7 Pageswonder, who is Aristotle and why does he label Shakespeare’s play, Othello, as a tragedy? Aristotle is a famous Greek philosopher who defines Shakespeare’s character, Othello, as a tragic hero. Many parts in Othello tell the readers that the play is a tragedy, such as jealousy, arguing, and death, which makes the play famous and delightful to read. Aristotle has identified many common traits or characteristics that a tragic hero requires. In Shakespeare s play, Aristotle defines many featuresRead MoreOthello : An Aristotelian Tragedy And Tragic Hero1604 Words   |  7 PagesOthello, an Aristotelian Tragedy and Tragic Hero When reading a story, specifically a tragedy, what stands out? Tragedy often enables its audience to reflect on personal values that might be in conflict with civil ideas, on the claims of minorities that it neglected or excluded from public life, on its on irrational prejudices toward the foreign of the unknown (Kennedy Gioia, 2103, p. 857). Readers feel sympathy for the characters, especially the tragic hero. Othello, the Moor of Venice is

Effects of Unemployment on Us Free Essays

The current total unemployment in US is getting higher because of several reasons. Firstly, the reason of the current total unemployment is 10 percent and it is higher than the year before is because many of the citizens stopped looking for job and so they are considered as unemployed workers.They are technically workers that have the potential to work but refuse to find a job. We will write a custom essay sample on Effects of Unemployment on Us or any similar topic only for you Order Now Besides that, the jobless rate continue rising is also because more people foresee the signs of an improving economy and by then, they will start looking for jobs again when inflation happens so that they will manage to get higher pay than their current jobs. This is because when an economy is growing and is an expansion, the demand for workforce would be high so that productivity can be increased to fulfil the excessive demand.At that time the wages will be higher than when economy is in an inflation condition. However, when an economy is in a recession, unemployment is usually rising. The estimated unemployment rate in year 2012 will be lower than 17. 4 percent because the US’ workers have foresee the growing economy in the future which means inflation will happen. When inflation happens, US’ workers will start looking for jobs. To have a closer understanding about the estimated unemployment rate in year 2010, there is a graph below the graph that our group took from http://www. radingeconomics. com/Economics/Unemployment-Rate. aspx? Symbol=USD that discussed about the unemployment rate from July 2008 to July 2010. [pic] * The table above displays the monthly average. As for the unemployment rate for year 2010 based on the article, the unemployment rate would be negative as the actual potential will be lesser than potential output because of the recession. During recession, the actual output will be lesser because of fewer demands from consumer so the productivity level will never achieve a potential level at that time.The GDP gap in year 2010 is estimated to be around 9 percent as the unemployment rate on December 2010 is stated as 17. 4 percent. [pic] GDP gap and Okun’s Law: the GDP gap is the difference between potential and actual GDP. Economist Arthur Okun quantified the relationship between unemployment and GDP as follows: For every 1 percent of unemployment above the natural rate, a negative GDP gap of 2 percent occurs. This is known as â€Å"Okun’s law. † How to cite Effects of Unemployment on Us, Papers

Ratio Anlysis Ar SS Air Inc free essay sample

The calculations for the ratios listed are: Current ratio = $3,138,220 / $2,162,080 Current ratio = 1. 45 times Quick ratio = ($3,138,220 – 1,238,500) / $2,162,080 Quick ratio = 0. 88 times Cash ratio = $365,040 / $2,162,080 Cash ratio = 0. 17 times Total asset turnover = $20,077,000 / $15,453,900 Total asset turnover = 1. 30 times Inventory turnover = $14,985,000 / $1,238,500 Inventory turnover = 12. 10 times Receivables turnover = $20,077,000 / $1,534,680 Receivables turnover = 13. 08 times Total debt ratio = ($15,453,900 – 9,466,820) / $15,453,900 Total debt ratio = 0. 39 times Debt-equity ratio = ($2,162,080 + 3,825,000) / $9,466,820 Debt-equity ratio = 0. 63 times Equity multiplier = $15,453,900 / $9,466,820 Equity multiplier = 1. 63 times Times interest earned = $2,038,000 / $362,000 Times interest earned = 5. 63 times Cash coverage = ($2,038,000 + 655,000) / $362,000 Cash coverage = 7. 44 times Profit margin = $1,005,600 / $20,077,000 Profit margin = 0. 0501 or 5. 01% Return on assets = $1,005,600 / 15,453,900 Return on assets = 0. 0651 or 6. 51% Return on equity = $1,005,600 / $9,466,820 Return on equity = 0. 1062 or 10. 62% 2. Boeing is probably not a good aspirant company. Even though both companies manufacture airplanes, Samp;S Air manufactures small airplanes, while Boeing manufactures large, commercial aircraft. These are two different markets. Additionally, Boeing is heavily involved in the defense industry, as well as Boeing Capital, which finances airplanes. .Samp;S is above the median industry ratios for the current and cash ratios. This implies the company has more liquidity than the industry in general. However, both ratios are above the 3rd quartile, so there are companies in the industry with higher liquidity ratios than Samp;S Air. The company may have more predictable cash flows, or more access to short-term borrowing. If you created an inventory to current liabilities ratio, Samp;S Air would have a ratio that is lower than the industry median. The current ratio is above the industry median, while the quick ratio is above the industry median. This implies that Samp;S Air has about the same inventory to current liabilities as the industry median. Samp;S Air has about the same inventory as the industry median, so the inventory to current liabilities ratio is about the same as the median for the industry. The turnover ratios are all higher than the industry median; in fact, all three turnover ratios are above the upper quartile. This may mean that Samp;S Air is more efficient than the industry. The financial leverage ratios are all below the industry median, but above the lower quartile. Samp;S Air generally has less debt than comparable companies, but still within the normal range. The profit margin for the company is about the same as the industry median, the ROA and ROE are both below the industry median, but above the lower quartile. Overall, Samp;S Air’s performance seems good, although the liquidity ratios indicate that a closer look may be needed in this area. Below is a list of possible reasons it may be good or bad that each ratio is higher or lower than the industry. Note that the list is not exhaustive but merely one possible explanation for each ratio. | Ratio| Good| Bad| | Current ratio| Better at managing current accounts. | May be having liquidity problems. | | Quick ratio| Better at managing current accounts. | May be having liquidity problems. | | Cash ratio| Better at managing current accounts. | May be having liquidity problems. | Total asset turnover| Better at utilizing assets. | Assets may be older and depreciated, requiring extensive investment soon. | | Inventory turnover| Better at inventory management, possibly due to better procedures. | Could be experiencing inventory shortages. | | Receivables turnover| Better at collecting receivables. | May have credit terms that are too strict. Decreasing receivables turnover may increase sales. | | Total debt ratio| Less debt than industry median means the company is less likely to experience credit problems. | Increasing the amount of debt can increase shareholder returns. Especially notice that it will increase ROE. | | Debt-equity ratio| Less debt than industry median means the company is less likely to experience credit problems. | Increasing the amount of debt can increase shareholder returns. Especially notice that it will increase ROE. | | Equity multiplier| Less debt than industry median means the company is less likely to experience credit problems. | Increasing the amount of debt can increase shareholder returns. Especially notice that it will increase ROE. | | TIE| Less debt than industry median means the company is less likely to experience credit problems. Increasing the amount of debt can increase shareholder returns. Especially notice that it will increase ROE. | | Cash coverage| Less debt than industry median means the company is less likely to experience credit problems. | Increasing the amount of debt can increase shareholder returns. Especially notice that it will increase ROE. | | Profit margin| Company may be controlling costs bette r than the industry or charging a higher margin. | Costs may be too high. | | ROA| Company is performing above many of its peers. | Assets may be old and depreciated relative to industry. | | ROE| Company is performing above many of its peers. Profit margin and EM could still be increased, which would further increase ROE. | 4. To calculate the internal growth rate, we first need to find the ROA and the retention ratio, so: ROA = NI / TA ROA = $1,005,600 / $15,453,900 ROA = 0. 0651 or 6. 51% b = Addition to RE / NI b = $800,600 / $1,005,600 b = . 7961 Now we can use the internal growth rate equation to get: Internal growth rate = (ROA ? b) / [1 – (ROA ? b)] Internal growth rate = [0. 0651(0. 7961)] / [1 – 0. 0651(0. 7961)] Internal growth rate = 0. 0546 or 5. 46% To find the sustainable growth rate, we need the ROE, which is: ROE = NI / TE ROE = $1,005,600 / $9,466,820 ROE = 0. 1062 or 10. 62% Using the retention ratio we previously calculated, the sustainable growth rate is: Sustainable growth rate = (ROE ? b) / [1 – (ROE ? b)] Sustainable growth rate = [0. 1062(0. 7961)] / [1 – 0. 1062(0. 7961)] Sustainable growth rate = 0. 0924 or 9. 24% The internal growth rate is the growth rate the company can achieve with no outside financing of any sort. The sustainable growth rate is the growth rate the company can achieve by raising outside debt based on its retained earnings and current capital structure.

Middle and Southern Colonies free essay sample

The Middle and Northern colonies differed considerably in their geographical aspects, leading to dissimilar social and political features. The Middle colonies, including New York, New Jersey, Pennsylvania, and Delaware all shared the benefit of flat land and rich soil, while the New England Colonies were left with a rocky landscape that made farming difficult. Thus, the New England colonies, including Rhode Island, Massachusetts, Connecticut, and New Hampshire thrived on lumber and fish, rather than crops. They developed a large shipbuilding industry, and due to the abundance of fish such as cod, their fishing industry grew as well. However, in comparison to the Middle Colonies, the New England colonies’ government revolved around religion. The Puritan religion was a major influence in the way of life and it affected the way they governed. The difference in the geography affects the way the Middle and Northern Colonies were able to thrive economically and socially, and the way they governed their people. We will write a custom essay sample on Middle and Southern Colonies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Middle Colonies’ social aspects revolved around vast farmlands, ideal for farming. The soil was rich and fertile, better than the New England Colonies, and the area had a mild climate with warm summers and cold winters. Education was less popular in importance, as most parents believed children should learn to run the family farm rather than focus of their studies. Because of the benefit of the soil and the excellent growing season, they socially focused on growing crops and farmed, but they had an important shipbuilding center as well. Additionally, New York and Philadelphia were two great areas that served the purpose of trading via all the harbors to import and export goods, including crops like wheat and grains. Unlike the New England Colonies, the Middle Colonies had a lot of diversity. This is due to the fact that the Middle Colonies attracted various groups of people because they had a greater religious tolerance than the New England Colonies did, and the fact that they were affected differently, socially, due to the fertile land. The New England Colonies’ social aspects were different, because of the lack of fertile soil. The climate was colder than the other two colonial regions because of its location being so far up north, killing several people. The land was scattered with hills and showered with rocks, making it hard to  farm. In addition, they had a shorter growing season, so growing crops was a struggle all around. Social castes were not present at the time, as most colonists started out poor. Fortunately, they had a large quantity of natural resources, being almost completely depended on by the colonists. Instead of farming, the colonists took advantage of the rivers and forests that surrounded them. They developed a strong shipbuilding business, using the lumber from the forests to construct the ships. Boston was one of the more significant cities for shipbuilding. They also found great value in furs. Because of the plentiful supply of natural resources, the colonists were able to trade to o ther countries, receiving slaves in return. Although farming was prominent, the primary focus was working with the natural resources that were provided to them. The New England Colonies’ based their government strictly around religion. Puritans had self-government, meaning they enforced laws and rules for themselves. Religious tolerance was unheard of in the Northern Colonies, and their laws were extremely harsh. Some people disliked the way of ruling and the Puritan leaders’ beliefs, and escaped or were banished. A good example of this was a man named Roger Williams who wanted more religious freedom in the New England colonists than was offered. He later founded Rhode Island, where they were extremely tolerant of the religion and people could worship how they liked. Political aspects in the Middle colonies were similar in a sense of similar set-up, but the fact that the New England Colonies were so dramatically intolerant makes the difference more significant. It was different, because the Middle colonies were tolerant of religion unlike the Northern Colonies. Similarly, the government was established with a royal governor after British rule was established. Governors helped rule, and they chose a council to assist with important decision making. Pennsylvania was especially tolerant, and even let citizens vote for representatives. Quakers resided here as well, including William Penn, demonstrating the religious tolerance they had. In conclusion, the geographical differences affected the way the Middle and New England Colonies’ thrived and existed. Though similar and dissimilar, they both had similar goals to achieve success. The Northern colonies thrived through lumber and fishing, and the Middle colonies thrived harvesting their crops. Although the New England Colonies were extremely intolerant of religions, they governed fairly similarly. Taking these things into hand, the Middle and New England Colonies struggled to success.

The most missable proofreading errors - Emphasis

The most missable proofreading errors The most missable proofreading errors Last month, we set you a proofreading task. After the results were in, two things became clear. One: you like a challenge. And two: some errors can outfox even the most eagle-eyed of us. Dont let these ones fool you twice. 1. Punctuating around brackets (or, watch where you stick that). It may seem tidier to pop the full stop inside the closing bracket, but only do this when the brackets contain a full sentence. When they contain a mere aside (as above), you need to complete the sentence outside the brackets by putting the punctuation outside too. Do note, though, that asides may include an exclamation mark (heck, yeah!) or question mark if necessary, but these wont replace the closing punctuation outside the brackets (get it?). 2. Make sure you read the big print. Subject lines and headings can contain mistakes too. For some reason, its easy to forget to proofread titles, headings and subject lines. But you can be sure any mistakes left in them will leap off the page at your reader. 3. A mnemonic may be necessary. A touch specific, this one, but the misspelled neccessary was missed by many in the challenge. If you find it tricky to keep track of how many cs and ss you need, remember: it is necessary to have one collar and two socks. 4. Inspect the unexpected. Most of the time we easily recognise mistakes because they clash with what we know is right what were used to seeing. So be wary of and double-check any words youre less familiar with, as the alarm bells arent always there to ring. These may include foreign or Latin words or jargon, or even where to put the apostrophe in an unusual possessive, such as each others. 5. Spell-check is a fair-weather friend. Use it, but dont rely on it. It will happily leave you with such blush-inducing blunders as using your instead of youre, goon instead of go on, lets in place of lets and even an umber of typos rather than a number of typos. A good tip is to keep a written note of these stealth errors (plus any of your own personal blind spots). Have it to hand when youre proofing to make sure you always remain vigilant. And if this has got you in the mood for a challenge, why not have a go at our spelling quiz?

Ap Us History

The French-Indian War was a major turning point in relations between the Americans and the British. American colonists were generations removed from their British ancestry, and it showed on the battlefield. The Bruits and Americans had different tactics and ideals during the war. These differences created bitterness between the Americans and British economically, theologically, and socially following the war due to the fact that the British controlled the colonies and could therefore tax them/tell them what to do.If two countries hate each other, and one of the countries has control of the other one, problems are bound to arise, as they did between America and Britain following the French-Indian War. These problems would eventually lead to the American Revolution. Economic relationships between Americans and Bruits soured following the French- Indian war due to the increased taxes on colonists that resulted from the high cost of the war.According to document F, the tax revenues brought in from the colonies by the Bruits was seen as insufficient after the French-Indian War (due to the vast increase in territory and population as seen in document and the British Order in Council suggested that they increase the taxes placed upon the colonies, for they were in fact growing. An example of these taxes included the Stamp Act, which placed taxes on many paper-oriented materials.This was a hugely disliked tax by the colonists, as represented by Benjamin Franklin in document G and the newspaper headline in document H, and was indicative of the kinds of unfair taxes that the British imposed on the colonists after the French-Indian War. The effects of the French-Indian War also stirred up political disagreements between the British and Americans. The previous policy of British rule over the colonies was Salutary Neglect, meaning the British would let the colonies govern themselves as long as they maintained fair trade relations with the British.Following the war, however, strict trade laws called the Navigation Acts made it so that Americans had restricted trade with places other than Britain. The Navigation Acts were a response to the lack of revenue mentioned in document F, and created a colonialist feeling of resentment towards the British. These feelings of resentment (in conjunction with many other feelings toward many other unfair acts that limited the prosperity of the colonies) led to the desire of a separate government, and ultimately the American Revolution.The Ideological differences between colonists and the British were noticeably different during the French-Indian War. According to document D, which Is a Massachusetts soldiers diary, the American soldiers were seen as little better than slaves to their [English] officers. American soldiers felt Like they were Englishmen, but were denied the English liberties and rights that they felt they deserved. This was probably due to the fighting styles/other ideologies that differed and made the English feel superior to the colonists.These feelings shone through on the taxes placed upon the colonists and the various laws/acts passed that restricted colonial freedom. Americans and British people after the year 1763 were caused by the French-Indian War. When Britain abused its powers over the colonies, there was a major retaliation which really should have been expected due to the harbored resentment possessed by the Colonists towards the British. The French-Indian war magnified existing feelings between colonists and Englishmen, and also created bitter resentment, which led to restlessness and the American Revolution.

Description of a data data warehouse Assignment

Description of a data data warehouse - Assignment Example Data from different sources are converted into a common format in the data warehouse, therefore, each department will produce results that are in line with all the others. Furthermore, a data warehouse will be of great importance during data recovery. If a disaster occurs in the transactional database, it will be easy to restore all data, all if not all, that which is of importance, to the transactional database from the warehouse. This table is used to store information about different tables from the dimensions table, which include: CustomerKey, SupplierKey, DateKey, ProductKey, OrderID, Required_DateKey, UnitsOnOrder, ProductPrice, Shipped_DateKey, Quantity, TotalPrice, ShipperCompany, ShipperPhone, InsertAuditKey and UpdateAuditKey. The table contains key values of different dimensions tables. ProductKey, SupplierKey, DateKey, UnitPrice, UnitsInStock, UnitsOnOrder, ReorderLevel, UnitsSold, InsertAuditKey, UpdateAuditKey. The Product, Supplier, and Date keys are surrogate keys in the FactInvetory table. The InsertAuditKey and the UpdateAuditKey are foreign keys from the FactOrder table. The table contains information about keys, the SK_EmployeeKey, SK_TerritoryKey, and the SK_DateKey. All these are surrogate keys referencing EmployeeKey TerritoryKey and DateKey from different dimensions table. The table has CustomerKey as the surrogate key for the table, CustomerID as the business key. Other customer information stored in this table include: FirstName, LastName, TitleOfCourtesy, CompanyName, Address, City, Region, PostalCode, PostalCountry, Phone, Fax, Description, IsCurrent, EffectiveStartDate, AffectiveEndDate, InsertAuditKey, UpdateAuditKey. The other employee information stored in the dimension employee table include: LastName, FirstName, Title, TitleOfCourtesy, BirthDate, HireDate, Address, City, Region PostalCode, Country, HomePhone, Extenision, Notes. Other information stored in this table include: Day,

Advertising through social media is mor affective than traditional Essay

Advertising through social media is mor affective than traditional form of advertising - Essay Example Due to huge competitive market scenario, it is pivotal for every organization to use more effective advertising strategy to influence the mind of viewers. Social media advertising is perfect medium for every organization to make customers fell valued. This essay will discuss about social media advertising which is more effective than traditional advertising. The emergence of social media has provided perfect platform for every individual all over the world to connect with each other via internet. It has become pivotal for every organization to connect with customers efficiently and swiftly (Lovett, 2011, p.18a). The application of social media in regard to advertising or linking with customers cannot be ignored (Lovett, 2011, p.18b). Customers are regarded as the crucial part for every organization to maintain its sustainability for forcible future (Hoverstadt, 2011, p.82). Every business is trying their utmost best to reach out to people with the help of social media and gain attention of new leads, service and feedback. Social media has become inevitable part of every user where they can share their views and opinions. The immense growth of this technology is solely due to the ability of producing contents, which are user-generated. Technology has changed the life of every people. In case of advertising and marketing of products, the utilization of social media has become as beneficiary factor for every organization (Li and Poser, 2008, p.95). The tool of social media is totally different from traditional marketing and advertising. The significant impact of social media sites on human beings is immense. This huge impact of social media sites cannot be replaced by any other form of communication tool (Rantanen, 2005, p.3a). This is basically due to the fact that there is gradual increase in number of user. Every organization wants to gain new clients and

The Guardian but left out of the Mirror Essay Example for Free

The Guardian but left out of the Mirror Essay The Guardian has really included as much information as it can on this story. The content is detailed and more involved than that which is in the Mirror, so that the reader gets a clearer and broader view of what is going on. There is now a debate over whether it [a draft of the weapons report] should be released to the Congress over the next fortnight, as has been widely expected, is an example of a fact which has been included in the Guardian but left out of the Mirror. If all you need to know is that the government have failed to find any weapons of mass destruction in Iraq, then you only need to read the Mirror which outlines all the major aspects of the story in an accessible manner. But if you are very interested or involved with the matter of the war in Iraq, then the Guardian is more informative. Both reports are generally geared towards a disapproving or mocking feeling towards the British and American governments because of the claims that they have made and not been able to back up. The Mirror is less strong about this, but they both imply that Tony Blair has been given a run for his money over the question of whether we went to war with Iraq on false assumptions, which it now appears the government were just using as an excuse to back up their actions. The Guardian uses a quote from David Albright, a former UN weapons inspector Its clear that the US and British governments wildly exaggerated the case for going to war Im not surprised, given how incompetent this search has been. Theyve had bad relations with the [Iraqi] scientists from the start because they treated them all as criminals. Because the article in the Mirror is shorter and contains less information, there are fewer quotes or facts which make the report seem biased. The political opinion of the paper is less obvious in the text. Apart from the WMD-Ometer joke, which is lightly fun-poking rather than politically expressive, the article is only mildly opinionated and generally just gives the reader the necessary facts. It would appear that the reporter was writing for a paper which did not have a very strong political view on the matter and did not want to force an opinion onto its readers either, expect for the inevitable general feeling of disappointment and irony. The Mirror does not expect its readers to formulate political and philosophical arguments and opinions by reading the article. They want to give the reader basic facts and concentrate more on the emotional and funny side of things. Political bias in the Guardian is present but subtle, so that it does not appear to be brainwashing its audience but merely informing them from a certain angle. It is now very easy to see how different newspapers handle their stories differently according to the readership at which they are aiming. While some people want to be able to pick up a cheap, attention grabbing newspaper for an easy read, lots of light human interest stories and minimal heavy news, some people prefer a paper which goes into more detail about the more controversial issues in the news and doesnt bother with gossipy, irrelevant stories. Of course it also depends on your mood, and when and where you are going to be reading the paper. People usually prefer to have broadsheet papers like the Guardian delivered to them or to buy it from a local shop, so that they can sit and read it at home over a meal or when they have nothing else to do. Smaller more accessible newspapers like the Mirror are more suitable for reading on the move or early in the morning on the way to work or school while you are really not in a mood for mind-consuming activities such as reading a difficult and in-depth article. The Metro, a free tabloid paper available every morning from any London Underground station, is a perfect example of this. It is mass produced every day and issued out for free, so it is made sure that the Metro is readable for absolutely anyone who is travelling on the Underground and has nothing else to read. It is also provided as a way to occupy the travellers so that they dont have to look at each other, as social harmony on the Tube is not exactly very comfortable. The Guardian is more expensive so you would only really buy it if you were intending to read all or most of it, whereas with the cheaper tabloid papers you can flick through them as a way of occupying yourself when you have nothing better to do, and you want quick impact for less time, money and concentration. Information in the larger, more expensive papers is more thorough, but slowly assimilated. Tabloids tend to contain more supposition and exaggeration to make the story seem more extreme and therefore more exciting for the reader. Language is fairly simple but expressive verbs are used to make the events seem more real. Usually tabloids focus more on the human element of their stories, in order to draw emotions from the reader and keep them interested. Although the language used and the structure and presentation of broadsheet newspapers seems to be aimed at more intelligent people and vice versa, it probably isnt entirely fair or accurate to say that more intelligent people read the Guardian and stupid, dumb people read the Mirror. Obviously this is true in a lot of cases, but the two papers are written for different purposes and occasions, and not necessarily just for different types of people. You will find that a lot of very intelligent people read tabloids for convenience and enjoyment, and similarly some less intelligent people who do not especially enjoy reading will read a broadsheet if there is an issue going on which they are particularly concerned with and want to follow in more depth. Also, although (we trust that) facts in newspapers are accurate, and quotations and statistics are genuine the ways in which they are dealt with depend very much on the newspapers own viewpoint. Especially with broadsheet papers, each one tends to support a certain political party, and the angles that they take on their stories are biased towards this. Papers cannot be objective, even if they try to be, because all the articles are written and put together by people, who have their own feelings and opinions about whatever they are writing about. People who buy newspapers regularly get into the habit of reading the one whose attitude is most similar to their own. This is why there is sometimes jokey controversy between readers of differently opinionated newspapers, and papers are stereotyped according to which political party they are biased towards. There are many different ways in which the media can convey news and entertainment to the public, and you can see this very clearly in the different types of newspapers and news articles that people write. Just like any other piece of writing, newspapers are not just written to inform; but to persuade, to entertain, to advertise, to advise, and, in varying degrees of subtlety, to instruct. It is very important to be able to consider carefully the type of newspaper you are reading from and be aware of how it is aiming to affect its readers.

Free Process Essays - How to Operate a Manual Transmission :: Expository Process Essays

How to Operate a Manual Transmission A vast majority of our population find operating a manual transmission, or stick shift, to be extremely difficult. However, in actuality all it takes is some serious practice and devotion to make driving a stick shift like second nature. For successful driving, the same steps must be followed each time the car is driven. The stick shift panel is typically located between the two front seats of the vehicle. The stick shift can be moved left to right and up and down for changing gears. The clutch pedal is usually found to the right of the brake pedal. Specifically, on a standard five speed, the gears are as follows: Neutral is located in the middle of the panel. From neutral, gears must be changed accordingly. First gear is found to the far upper left, and is used to get the car moving from a stopped position. Down left is second gear, used for speeds up to twenty-five miles per hour. Third gear is located upper middle of the panel, used for speeds from about twenty-five to forty miles per hour. Fourth gear is found at the lower middle and would be good for between forty and fifty miles per hour. Fifth gear is found to the far upper right, and is used for higher driving speeds such as on the freeway. Last but not least is reverse, which is to the far bottom right, used for backing up. These gears must be maneuvered the exact same way each time the automobile is driven. Undoubtedly, figuring out the timing of letting out the clutch and giving the car more gas can be the trickiest part of driving a stick shift. The clutch is found to the far right of the brake. When changing gears, the clutch must always be pushed to the floor with the left foot or immediately the car's gears will grind. The clutch must be slowly let out as more gas is given to the car. The timing of this process must be perfect to ensure a that the car will begin to slowly move forward. As for stopping, such as at a red light or a stop sign, begin by moving the gear shift to the neutral position.

Topic civil war

This is to analyze American Civil War based on James McPherson’s For Cause and Comrades and Sam Watkins Company Aytch, by knowing what were the most important factors that led men to join and stay with the armies. This paper will also consider the ways in which those reasons differed between North and South, and discuss why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. 2. Analysis and Discussion 2. 1 In general, soldier fought for cause and comrades When people go to war they do not do it for nothing.Normally nobody wants to go to war hence going to war must have their good reasons for violating their peace. It must be for reason for cause with the belief that reason of because if more important than allowing the other person of party to continue what he or she must be doing. Tolerance is therefore no longer an option hence resolution by bringing to war is the only best option to resolve the situation. What McPher son tried to paint from his work entitled For Cause and Comrades about the reason that men and women may have in going to war. The very title is speaking for reasons in getting to war.In his work, James McPherson asks that question of the combatants on both sides of the American Civil War. With his subtitle asking the familiar question: â€Å"Why did men fight in the American Civil War? † , one could readily agree that author purposely finds real reason why people go the war. The thesis therefore of this his book is that men and women go to war for cause and for comrade. Allowing the more important word to absorb the less significant one would have reduce the title into War for Cause since doing for comrades is for cause as well.He must have therefore his own reasons for choosing the title and there might be a need for special emphasis for comrades. Hence, McPherson must have been arguing that the main title states the two most important reasons: a cause moved each of them to enlist, but cohesiveness among comrades sustained them to the end. The author reported to have turned the pages of the diaries and letters of 647 Union and 429 Confederate soldiers, and he followed a simple method by categorizing the reasons and inserting four quotations from letters or diaries for each category.It may be noted that about each soldier, McPherson provided basic information: whether the soldier fought for the Union or the Confederacy, and when and to whom he wrote. His comments on each set of quotations are thin. His typical entry, early in the first chapter: quoted â€Å"I am sick of war,† as written by a Confederate officer to his wife in 1863, and of the severance from the dearest objects of life–his family. 2. 3 Resulting answers based McPherson's researchMcPherson's work was able to extract fourteen key answers as reasons for going to war and these include martial enthusiasm, comradeship, character, and discipline and leadership religion. Other rea sons include defense of homeland and preservation of the union. While further reasons include: liberty, slavery, vengeance, duty, glory, and honor. McPherson found both rebels and Yankees to have given similar reasons, except, as expected , on the subject of slavery.In doing his topical index, McPherson inserted other attitudes, motives, and types of experiences the soldiers recorded as the same soldiers followed their reasons for fighting which may be adventure, , desertion, cowardice, the draft, skulking, coercion, desertion. The other reasons for fighting include pursuit of promotion, combat stress, rage, poor morale and homesickness. Using some principles from the work of John A. Lynn, McPherson was steered by three categories of motivation: First is initial motivation, followed by sustaining motivation and finally combat motivation.It was found out the group cohesion and peer pressure were indeed powerful factors in combat motivation and were also connected to the multifaceted mixture of concepts of duty, honor, patriotism , ideology, community of peer pressure and manhood that prompted these soldiers enlist in the army, first place. McPherson then argued for a more relevant relationship among these three categories for Civil War soldiers compared with others’ work major appeal of this book is the purely interesting, sometimes awesome, but always brief stories the soldiers tell to express their reasons for fighting.2. 4 Is there basis to take Soldiers’ Writings at Face Value? McPherson had asked questions whose answers appear from the dairies and letters of soldiers he reviewed . He is therefore, inclined to take what they say at face value. From an objective historian’s point of view, it may be asked whether there is basis to take the writings at their face value. By making his title: For Cause of Comrades, McPherson appeared to have taken upon himself that what he got from the diaries and letter is really what the authors to communi cate.As a general rule a diary is something personal where if the issue is truthfulness of its contents, this researcher therefore would like to give credence the validity of those events happening with the official function of the knowledge as made known to the faculties. Although McPherson's findings represented to have the many letters, he was just trying to extract the motives from those statements. It may be argued that people react differently to situations and reactions to situations could be numerous or the context from which statements were made do really vary hence they could be capable of different meanings.Psychology is different field from law. Although in both field, motives may be used to predict behavior, the predicted behavior may really vary from the actual result. Trying to infer what was the motive by reading statements would have the characteristics of being speculative. If speculation could be away of learning for something that will come then by all means it s hould used not sparingly since the cost could be higher if futures are not studied well in the content of agreement. Motives as used by McPherson has catalogued are not the same as actual events as proved evidence.Realities cannot be equated with simple extraction from testimonies found in letters or diaries. The same argument may hold even by a quantitative statistical analysis of all the letters ever written, combined with sociological, cultural, linguistic, and psychological, principles. It may therefore be safely deduced that motives standing by themselves and by their very nature, possess few of the necessary attributes of fact. One could accept the at the most what could be done in the diaries and letters is just the option of speculation. Fortunately but speculation as sometime done have become useful sometimes.One could therefore speculate on the motive for fighting based on reading the from the testimony of soldiers on their motives for fighting, in terms of the level of co nsciousness motive as they say their own piece of their own stories. In psychology many thing is possible as it could be possible that while at certain time, the writer's conscious motive is to reassure, it is also possible that his unconscious motive is self-delusion. If the soldier asks his own self why he needs to the joining the draft, and thereby answered is religion, then such is a prerogative of any person.Taking the words of soldiers at their face value must be given credence given this may even be sustained in the court of law. In law the express meanings of the word are given preference over the implied meaning. The probability therefore that contents of the diaries are true is more than not has a good chance of being upheld. 2. 5 Questions based on Answers McPherson's latest study on the motives of soldiers from their letters and diaries may be considered as an achievement itself as for further exploration and speculation.Having perhaps taken a necessary first step, while none of the reasons he gives are new, he has assembled together many colorful testimonials of soldier who have the chance to be part of the actual war. He just set to do the laying out of they soldier's own stated reason and he must be given credit for thoroughly doing in good order, and in a readable style. But to consider his approach, as if it has accomplished everything or in a context where he has already provided almost the final answers would be too simplistic.To substitute what could otherwise be an inherently complex dynamic issue where other researcher’s may take several steps further a powerful lead to further research. Some of the questions that could be asked form his work include: Is the person talking or writing a ranking or non-ranking soldier. Is the same soldier from the South or from the North. His work may not be fully compared with the work of Sam Watkins who was part of the Confederates. Having a person interpreting what other people are saying is diffe rent form having the person who actually did it to say.To the appreciate the concept, having a person to testify in court will carry more wait than a mere affidavit of a deposition taken from that person. Sam Watkins may therefore have the chance to write the most famous and most complex memoirs in â€Å"Co. Aytch† as one who was there could actually explain it more fully. The other question that could be asked included the place where the soldier is at the time he writes. This could be Winter quarters, his home, a hospital or a even prison or on a ship. Another angle is the reason for writing which is the immediate reason. Does the writer write to reassure?to reproach? to brag and to justify? Having perhaps answered to these question would make separate research that would further really explain that is causing people to go to war. The fact that one writes in a letter, a diary, or a memoir where each is different from the other. To have a deeper truth is to ask the author to whom does he write? This will normally taking to a mother, a grandmother, a father, a grandfather, a brother, a sister, a uncle, a aunt, a cousin. The following individuals people such a friend, a sweetheart, a politician, a teacher, a wife, a little child, or even fellow soldier.What is logical is a different rhetoric is aimed at each person in this array of types. It is therefore logical to a writer to anticipate the response of his audience. If the audience is one of a variety of people or oneself, a relevant question is would include trying to persuade with such rhetoric, oneself or the other person, or both. Answers to these many questions would provide a complex setting for answers to the question McPherson poses. He doesn't pose these related questions; he does not, therefore, attempt to answer them.He has acquitted himself well of an historian's task: to state a subject that deserves research, uncover what's in the record, and then give a report of the matter. But one shoul d not expect an historian to deal with questions that can be answered most effectively by experts in other disciplines. Most questions about the Civil War are simplistically posed and simplistically answered, because each question is asked is isolation of all or most others, and asked from the perspective of a single discipline. The Civil War in most of its aspects defies single-perspective explanations.Answers to McPherson's question are most useful after the most perspectives have been brought to bear. This is a task of interdisciplinary study: psychology, linguistic anthropology, statistical analysis, cultural geography, religion, political science, social science, literary criticism, military science, etc. No one discipline serves well enough. Such is the art of making further studies in the work of others . The relevancy of questions posed will have now to consider the possibilities for multidisciplinary approaches to address such complex questions.The McPherson's book appendix es points the way to the larger, more complex job to be done. There is indeed the need for more direct interpretation of McPherson's quotations in light of such information is needed. The presence of geographical distribution of white Confederate and of white Union soldiers and their occupations, a provide a mutual misunderstanding. It could thus be asserted the Civil War, was a class war–a rich man's war, but a poor man's fight. What come s next is the unanswerable question that remained? What were the reasons of the poor and illiterate, the white, the black and the foreign born to fight in going to War.3 Conclusions The most important factors that led men to join and stay with armies vary but according to McPherson’s For Cause and Comrades, basically there must be a cause that is defined with the individual level. Fighting for comrades is a cause itself but other soldiers have expressed these reasons in other ways which McPherson was able to extract and categorized f rom the letters and diaries and soldiers involved in the war. McPherson has provided readers with the means to start on asking major questions whose answer may be applied to later years such as the reconstruction era.The same answers may also illuminate one’s understanding of the evolution of the American character from 1865 to the current chapter in our history. The answers may be used also to deal with the legacy of violence, racism, distrust of government, and economic instability, in understanding the lives that Americans have in understanding others who are enduring or surviving the crucible of Civil War around the globe. Understanding the why men and women of past fight may help the Americans to deal with those wars from within and from without more effectively.Knowledge of inner reasons is good starting point of really doing a research that points the wisdom of learning from experience. The value if learning is therefore not to commit the same mistake. The book of Watk inson the other hand was written by a Confederate private who served in the Army of Tennessee for nearly the entirety of the Civil War. Having been extracted from diaries of the author during the war, it carries more credence than that of McPherson since this memoir of civil war experiences from a private's perspective is priceless in terms of primary source material.Watkins was found to be frank and impenitent, thus his book is possessed of a quality that gives the historian with unique material in terms of dealing with the sentiments that the non-elite confederates often held. Watkins’s frankness is almost certainly the most important feature of this work. His hatred of Yankees and the same level as his hatred of some of the Confederate command proposes an individual who most likely defies current simple philosophy of Yankee/Rebel mentality. Watkins is often amusing, especially when reflecting upon feelings that we would now understand as being imbedded in â€Å"class stru ggle†.Of course, Watkins’s frankness extends to his views of blacks and slaves, illuminating an individual who was both racist and yet not in the generally held conventional manner. This paper also considered the ways in which those reasons differed between North and South, and is making a resolution why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. The earlier collapse in the Confederacy by 1965 may be explained by the fact that the Conferacy often used slaves as naval crewmembers and soldiers, the African American soldiers were paid less than white soldiers.And the African American soldiers were discriminated against and served in segregated units under the command of white officers. It may be given emphasis that the knowledge of knowing the motivation of soldiers would be a good way to prevent a destruction of life that must come out of the war. It is said that not any one really win in war in perfect ma nner for whoever goes of war faces the risk of possible loss of life. Work Cited: McPherson , For Cause and Comrades: Why Men Fought in the Civil War (Paperback) Oxford University Press, USA, Aug 28, 1998 Watkins, and Inge, Company Aytch, Plume; Subsequent edition (November 1, 1999)

Module discussion

Organization Priorities Identify the current health policy priorities for your state nurses association. Identify the benefits that could come to you, your community, health care consumers in the district, and other members of the nursing profession if proposed priorities were supported. Develop a plan of action to educate your state senators and representatives about these priorities. The Florida Nurses Association (FAN) Is Involved In a couple legislative related projects that I found on their website.Firstly, I found the Fan's position on the expansion of Medicaid. In the document provided on their website there Is lot of background Information on Medical and how this would affect the population (FAN, 2012). While this legislative topic has already been addressed, I still thought It would be useful to discuss. I found another bill, H. R. 5113, which alms to end the Increased federal funding for Medicaid expansion with respect to Inmates hospital care under the Patient Protection a nd Affordable Care Act (FAN, 2014).As the FAN already supported the expansion, I find this would contradict their previously stated position on Medicaid expansion. Personally, I do think this bill should be supported. As a nurse, I cannot see the fairness of removing coverage of individuals who are inmates. To educate my state senators and representatives on my position, I would plan to write them a letter. I would write my letter Just as we did for one of our assignments. After that assignment I feel as though I can accomplish a lot more than I could before hen it comes to writing professional letters.

The verisimilitude or Reality of Social Mobility

The verisimilitude or Reality of Social Mobility Social development is the catchphrase of the American dream. It is the warrant to all punctilious society members in a nation that, despite its social-economic background, chances open up for all citizens to climb the social ladder.Advertising We will write a custom essay sample on The verisimilitude or Reality of Social Mobility specifically for you for only $16.05 $11/page Learn More The only way an individual has a guarantee to climb up the social ladder is having appropriate education. Education is a social institution that grooms young members of the society to be the kind of people they wish to be when they grow up. Nonetheless, if an individual discards his or her designated chance to get educated and instead undergoes that of a distinguished social stratum, the system has been conquered. For example, children from families with a poor socio-economic background are more likely to attend low-level educational institutions and perhaps not join college f or higher education (Cullen 14). Conversely, if a child from a rich family defies this typecast by attending poor school and refusing to join college, he or she is discarding his or her parents’ lifestyle and choosing a completely different life to lead. This phenomenon is best explicated in Lubrano’s article, â€Å"The shock of education† where he talks about how colleges can corrupt individuals. Uplifting oneself into a better social life in a higher social stratum is correspondent to the act of undyingly changing citizenship. The conspirator is now a citizen of another nation, and he has completely complicated time interacting and connecting to the previous system. When he goes back home he is purely visiting, only to realize that he has nothing to exchange with his or her friends or folks. Those who do this often have a feeling that they are ditching their friends and relatives who are permanently stuck in the original social class. To add on these hardships and constraints from below, there are hardships and constraints from above trying to push these pursuers of the American dream downwards. This way, trying to attain the American dream becomes a nightmare. In the paper â€Å"The Shock of Education† author Lubrano adds his personal anecdote, simply a bricklayer’s child, who typically gets and accepts a scholarship chance to the University of Columbia by studying industriously in his home in Brooklyn. The author elucidates the changeover as â€Å"yanking† and thinks he is â€Å"operating between two globes† (Maasik and Jack 12).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More These two literary articles in examination, a short narrative and a script, extensively explicates contradicting culture play on contradicting teams in the play of social mobility. However, both articles represent members of sensible cla sses in the society. In both pieces, sets of characters have used the learning institution to define and describe social class. One article has tried to maintain the position while the other has striven to alter it. The main puzzle regards the task played by parents and guardians when it comes to their children’s decision to partake in the gift or stifle the gift of social development in terms of mobility. The audience is also interested to know whether the education system is the only place where decision making can be practiced. The solution is that despite, social class, children have a choice to either accept or reject the parents’ life. However, it is undeniable that there are many hardships and constraints faced while one tries to maneuver with options. Therefore, a child has the potential to either change or maintain his or her parent’s socio-economic status and social class. Cullen, Jim. The American Dream: a short history of an idea that shaped a natio n. New York: Oxford University Press, 2003. Print. Maasik, Sonia and Jack, Solomon. The Shock of Education: How College Corrupts. Boston: Bedford/St. Martins, 2009. Print.

Strategy management Essay Example | Topics and Well Written Essays - 750 words - 1

Strategy management - Essay Example This paper briefly analyses team dynamics, leadership and details of team roles, team processes, and formation of team culture. â€Å"Team Dynamics are the unseen forces that operate in a team between different people or groups. Team Dynamics can strongly influence how a team reacts, behaves or performs, and the effects of team dynamics are often very complex†1. Personality traits, organizations culture, tools and technologies etc can affect the team dynamics in different ways. The communication and cooperation between the team members are essential in ensuring the success of teamwork. The team members should work for attaining the team objectives rather than the individual objectives. In such circumstances, individuals sometimes might be forced to sacrifice their interest for the benefit of the team’s interest. Such a healthy attitude is important in ensuring the success of the functioning of a team. But, it is not necessary that all the members in a team may think in the same manner and perform equally well. Under such circumstances the team leader should ensure that the team dynamics or the bondage between the team members is adequate for attaining the team goals. The organization should provide a healthy environment in which team dynamics prosper in a better way. Proper equipments and technology like laptops, mobile phones etc should be provided to each member of the team by the organization in order to improve the communication between the team members and also the team dynamics. The success of a team depends on how well the team leader was able to distribute the works within a team. No team member should feel that he is overloaded with work while other team members have fewer amounts of responsibilities. The team leader should distribute the work equally to the team members so that no discrimination based on the allotment of work should be felt inside the team. Under normal circumstances, team members may

What impact are technologies such as iPlayer, 4OD and You Tube having Essay

What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters - Essay Example The current scenario is as Negroponte surmised in the mid-nineties, â€Å"wholly new content will emerge from digital, as will new players, new economic models and a likely cottage industry of information and entertainment providers† (1995, p. 18). In the recent years, emergence of new technologies like the iPlayer, 4OD and You Tube along with the merging of various market forces have led to contention over the fact as whether traditional form of broadcasting would be soon obsolete, owing to widespread Internet use, or whether the audience would switch over and browse Internet primarily through their televisions. The industries that function within the arena of mass media and communications face persistent pressure in the form of ever-growing demands from their audiences, and they must necessarily conform and evolve in order to meet these demands and survive the stiff market competition. In order to retain their audience, the television industry adopted the process of converge nce with Internet, where it became possible for â€Å"multiplexing - the ability to offer ancillary digital streams of data, image sound and interactivity simultaneously† .... Discussion The introduction of modern technology in the arena of television industry during the late 1990s signalled a sort of abundance, when the number of channels being aired increased, while simultaneously expanding their worldwide purview, along with the addition of new storage and interactive faculties. The complete switch over to digital TV from the older analogue version started region wise in UK, from 2008 and is expected to end by 2012. Even though the changeover to digital version is nearly over, the switch over to a high-tech Smart TV (that converged TV with internet) until the end of 2011 was relatively low, where observations reveal that until recently only 12% of the British people had a Smart TV in their homes, a figure which is now progressively increasingly (Brilot, 2012). Within communications and mass media sector, television is the last segment to have received internet connection (Brilot, 2012). It was viewed that the chief successor to the traditional form of t elevision broadcasting services would be the internet-based video streaming sites that would offer a revolutionary mode of interactive sessions, along with personalised television programs (Harries, 2002, 219). Therefore, it was regarded that the online video streaming websites would turn out to be a main competitor for the traditional form of television broadcasting. However, recent reports show otherwise, where it is observed that traditional live TV viewing is still more popular amongst UK audience (more than 90% of the total population prefer ‘live’ TV viewing), than the modern technological developments, that include iPlayer, 4OD and You Tube viewing (Bairamian, 2010). Besides this, despite various sites that offer direct viewing of videos (like YouTube or iPlayer)

Management and Leadership Development Essay Example | Topics and Well Written Essays - 2250 words

Management and Leadership Development - Essay Example In accordance with the traditional concepts of a leader, he/she is the one with a forceful attitude, who allocates clear agenda and expects his subordinates or followers to carry out and follow his/her commands without imposing any questions. However, in the fast changing commercial environment of the present day, with economic uncertainty ascertaining additional pressure, a single style of leadership does not efficiently match in every situation. Leaders of the present situation should be very much willing to adapt themselves to the various complex situations and simultaneously modify their various techniques and strategies. The truly charismatic leaders use their exquisite personality to charm over their followers and captivate the listeners. This particular form of ability to be able to inspire a strong feeling of attraction is liable to both positive and negative effects. Charismatic leaders are essentially good narrators and draw upon shared imagery to create a feeling of common purpose among its followers. The current American president, Barrack Obama, thoroughly demonstrated this particular phenomenon during his election campaign. Amongst all, one American citizen pointed out that the president’s most efficient talent was his natural ability to communicate difficult ideas comprehensively to his followers, rather than using the much popular yet complicated political words like other ministers practices vividly (The changing face of leadership, n.d., p. 22). Mabey and Lees (2007) in their research proposed that, management development is a potent and high profile human resource activity, involving some of the organizations key players and attracting high investment both in terms of corporate budgets and expectations. For this reason alone, management development requires sustained scrutiny. In the bureaucratized organization, the managers had responsibility for well defined roles such as planning, budgeting, controlling, staffing, and problem solvin g. In the present condition, very few organizations fit to this description of predictability. The decreasing numbers employed in workplaces, and the decline in the number covered by system of consultation and negotiation, have shifted the manager’s power base from positional to personal (Mabey, Lees, 2007, pp.3-4). According to Cornish, transitions and modification in leaderships are fundamental moments in the life span of an organization, and paying adequate attention to them benefits the business organization. However, inspite of having more than sufficient evidence in support to their creation, almost less than 30 percent of the freshly hired employees are devoid of any kind of integration plan. For the women executives who are freshly appointed, the upcoming challenge is much greater. For example in the USA, where 46 percent of the working people are of feminine gender, mere 3 to 5 percent have made it to the upper level of the management in an organization in their corp orate life. Even in this modern world, women are still vulnerable to different organizational barriers towards advancement, which includes, very few role models to whom they can look up to, excluding women from important and essential networks, gender stereotypes and the unavoidable problem of dual role of a woman, i.e. in her corporate life and family life. But this dismal situation can be averted by assigning sponsors to fast track women,

Thoughts on THX 1138 Research Paper Example | Topics and Well Written Essays - 2750 words

Thoughts on THX 1138 - Research Paper Example The film depicts a dystopian future; workers are mandatory to take drugs to suppress their emotions and sexual desires in the way of their jobs. The plot of the move focuses on the worker THX 1138, a magnum manipulator who works in an operating cell 94107 with hundreds of other people. The plot of the film depicts that THX 1138 did not deliberately choose this job, and he was assigned the job. THX 1138 stops taking the drug and is suddenly influx with the emotion that leads him to a sexual encounter to with his roommate ‘Luh’. When THX is found involved in an emotional and illegal moment of passion, THX is imprisoned by the political dissident ‘Sen’ (Donald Pleasance) before he tries to escape. It is difficult to describe the amazing and fascinating experience in the film as it is focused on the visual and aural details. George Lucas describes the film (THX 1138) as an experience of sight and sound. The underground city of the film portrays everything in the film with the white, stark, bleak and nothing. All characters in the underground city are almost identical dressed up with white clothing, shaved head bald and identified with prefix followed by a number. Life in the film is controlled and monitored by computers and video cameras. In addition, the film portrays dark rooms as surveillance rooms that are darkened in order to view walls and the monitoring system of the city. The environment in the film is overlaid with the blueish-white glow and the mixture of stark white environment of the video monitors and the numeric computer records. On the contrary, the film depicts unimaginative sights, intense silence, echoes, hiss and the distorted radio sounds of people talking about the control of the workers and surveillance in the drones and clatters of machine. Also, the film illustrates intense controlling and monitoring of the surveillance over the populous by an unknown controller. It ends with a devastating and terrifying effect. Ind ividuality The film THX 1138 demonstrates the absolute loss of individuality and humanity. Internal forces without any leaders drive the entire society in the film (Telotte). Every activity in the film is carried out under intense observation and heavy surveillance; no one makes decision whereas no one else is charged. The robot police in the film enforces laws; laws are being argued by the lawyers, but the decisions made are computed (Telotte). According to Mike O’Neal, THX 1138 demonstrates a society where the society is not lead by any leaders. On the other hand, people are incapable to make independent actions. The film exhibits a society where law requires perfect compliance. Everyone in the society is subjected to perform with perfection (Douglas). Therefore, every worker is kept under heavy sedation by persuading these workers with the use of severe mind-altering drugs (Douglas). None of the workers can question the use of drugs; if any of them question their place the y are indoctrinate with the belief in Ohm (the God) that condemns individuality of the person and states that people are created for the masses (Telotte). The use of the elements allows every person in the society to perform their tasks mindlessly and efficiency (Douglas). Demonstrating that the society is no longer driven

Happiness And Thought Disorder Philosophy Essay

Happiness And Thought Disorder Philosophy Essay Everyone in life should be happy and the thought of happiness being a disorder should not be a thought someone have in there mind. In A proposal to classify happiness as a psychiatric disorder, Richard Bental argues that happiness is a major affective disorder. Although Richard Bental includes many arguments, I will focus on his argument that happy people have been shown to exhibit biases judgments that prevent them from being realistic and unrealistic opinions, and that happy people are not psychiatrically disordered. I will explain my opinion on happiness give reason in why happiness should not be called a disorder. I will argue that Richard P. Bental makes an argument that he believe must be true, but doesnt seem to be and the argument seems to be unsound. Realistically, people in life will not think of there state of happiness being a disorder that need attention, Therefore Happiness should not be considered a major disorder with bad side affects. First I argue that happiness is not a cause for therapeutics concern. Statistically not many people have made a doctor visit for being happy all the time. I make more sense for people to go to therapy for stress and miserable about things. Without signs of happiness and smile you can not attract many relationships and friends in life. Good Form Test: The argument seems to be deductive. Without a doubt the author sticks to his thought of happiness being a disorder. I argue that it is not likely for to attend therapy concerning problems with being happy. Although the author seems to have researched the topic, it is not proven that the disorder and side affects of happiness are anyway a bad side affect that affects that person life. In life when people seem to be happy and live a great life, it has almost always given them better chances of living than unhappy people. True premises test: I believe the Author thought of happy people needing therapy if controversial and false. The author goes on and explains research and why people should go to therapy but statistically I do not believe many happy people will seek therapy. Many people seek therapy when there seems to be greater problems that a doctor will have concern about. I believe the author would accept my argument after looking over statistic and talking to a therapist to view that average of how many people visit for problems on happiness. S2: Happiness is known for having low stress and good work performance, therefore it does not seem to be the type of stress the Bental explains. I will argue that a better term called Generalized Happiness Disorder is a better explanation than Bental view on disorder.(Sabah,Karima)GHD is now as a large part of the population and the effects are low stress, productive work, and positive social relationships. I believe more people can relate to this view point of happiness being a disorder versus Bentals. Bental believes that happiness is a disturbance of the nervous system and is very rare in some parts of the world. I believe that everyone finds ways to be happy in there own way, and at some point of time everyone will find ways in life to be happy. Good Form Test: The argument seems to be deductive. There is an article that explain happiness and a disorder with nothing but positive outcome which is opposite as the authors explanation. The author gives examples of what other people thinks of happiness which is more of a positive case. Bental still believes that happiness can cause abnormalities and bad nervous system. I this is invalid. True Premises Test: Again I believe the author is controversial and his premises for the argument seem false. Based on the Generalized Happiness Disorder happiness is a good state on being and the effect are not related to Bentals S3: People being happy in life does not require them having to take medication therefore, happiness should not be considered a disease that disturbs the body. When people smile it is a sign of happiness and smiling takes less muscles in your body than frowning. It is statistically proven the depression will be the second largest killer after heart disease by 2010. After reading over percentages like this it is not likely that a person wants to compare there happiness to a disorder or disease. Good Form Test: This argument seems to be deductive. The author seems to make and invalid point but believe you cannot deny his conclusion. When happiness enters the body it is a healthy change for the body and its not harmful. Unless a person is abnormal he/she does not need medication for a happy condition. True Premises Test: I believe the authors argument is controversial and false. Based on the facts about depression more people are known to take medication and have complication in life fro m sadness and depression. I believe my arguments are also Deductive and pass the true Premises test. Many people in life would disagree in going to therapy for reason of happiness and, many people would agree with the Generalized Happiness Disorders rather that Bentals viewpoint Overall the state of being happy is more acceptable to people as a Generalized Happiness Disorder rather that psychiatric disease that needs therapeutic attention. Happiness may cause changes to you body but will always make better changes that sadness. Happiness is not a disorder that need attention, but its a disorder that people should look at in a good way. The GHD is the best was to explain happiness as a disorder. You should ignore that concept feeling the need for therapy and help in a happy state of being.

The I&M Canal :: American America History

The I&M Canal "Didn't expect no town" -Early Chicago Settler Mark Beaubien The I&M Canal is universally considered the driving force behind the huge surge of growth that turned the tiny hamlet on the banks of Lake Michigan named Chicago, in to a huge metropolis and bustling center of trade. Ever since Joliet first crossed the portage between the Chicago river and the Des Plaines river in 1673, explorers, investors, politicians, and farmers alike all agreed that constructing a canal across the continental divide that separated the two largest water systems in the United States would not only create a continuous waterway between New York and New Orleans but more importantly, place Chicago on perhaps the most valuable piece of real estate in North America and in the position to become an international player almost overnight. The plans to build the Illinois & Michigan canal began in the newly christened Illinois legislature in 1818. It was driven forward by groundbreaking on work to construct the Erie Canal in New York. Once the Erie Canal was complete only a canal between the Des Plaines and Chicago rivers would be necessary to complete the chain of waterways connecting New York to New Orleans. In 1822, Congress ceded to Illinois a large portion of land on which to not only build the canal, but to sell to raise funds for its construction. The land contained the portage between the two rivers and about 100 miles of land to the south and west of it. It had just recently been coercively and dishonestly purchased from the local Blackhawk Indians in a treaty that ended the Blackhawk War. As soon as the Erie Canal was completed in 1825, eastern investors quickly realized Chicago's huge potential. The land around what would one day be the canal soon became heavily coveted by land speculators. They envisioned a huge city rising around this soon-to-be hub of international trade. Pieces of land offered by the state were bought dirt cheap and sold for many times their original value as investors braced for what they hoped would be a huge windfall after the canal was completed. Many men made fortunes that would last them a lifetime in a matter of months by buying land from the state and then reselling it months and sometimes weeks or days later for up too 5000% profit. After years of planning, ground was broke for the first time on the Illinois & Michigan canal in 1836.

Business and Consumer Protection in Islam

Modern business is a very complex reality. Many factors influence and determine the business activity. Among other organizational factors managerial, scientific technological and socio-cultural-political, the business complexity of social activities, business with the complexities of modern society. For social events, business in many ways intertwined with the complexities of modern society. All the factors that make up the complexities of modern business has been frequently studied and analyzed through a scientific approach, especially in economics and management theory (K.  Bertens: 2000). In the myth of modern business business people are required to be professional people in his field. They have the skills and business skills beyond the average person, he should be able to show that performance is above average business performance amateur. What's interesting is not only about the performance aspects of the business, managerial, and technical organizations alone but also about the ethical aspects. Performance becomes prasarat business success also involves a moral commitment, moral integrity, discipline, loyalty, unity of moral vision, service, attitude give priority to quality, respect for rights and interests of relevant parties concerned (stakeholders), which over time will develop into a business ethics in a company. Conduct an honest Prophet transparent and generous in doing business practice is the key to success in managing the business Khodijah ra, is a concrete example of the morals and ethics in business. (Http://uika-bogor. ac. d/doc/public/etika% 20bisnis% 20islam. pdf) If we trace the history, the religion of Islam seems a favorable view of trade and economic activity. Prophet Muhammad was a merchant, and the religion of Islam spread primarily through the Muslim traders. In the Qur'an there is a warning against the misuse of wealth, but not prohibited from seeking wealth by lawful means (QS: 2; 275) â€Å"Allah has made trade and prohibits usury. † Islam puts trading activity in a very strategic position in the center of human activity seek sustenance and livelihood. This can be seen in the words of the Prophet Muhammad: â€Å"Pay attention by all your trade, real commercial world it is nine out of ten the door of sustenance. † Dawam Rahardjo precisely suspect Weber thesis on ethics of Protestantism, which cites business activities as a human responsibility to God quoting from Islamic teachings. The following business activities that are prohibited in sharia: 1. Avoiding business transaction that is forbidden in Islam. A Muslim must be committed to interact with things that are made lawful by Allah SWT. A Muslim businessman should not be doing business in the things forbidden by sharia. And a Muslim businessman claimed to always do the good business and society. Business, food is not halal or kosher not contain ingredients, liquor, drugs, prostitution or all of which relate to the world of sparkling like night clubs discotic cafe where mixing of men and women accompanied by a stomping songs, treats and drinks and the food is not kosher Other (QS: Al-A'raf; 32. QS: Al Maidah; 100) is a business activity that is forbidden. 2. Avoiding how to obtain and use property is not kosher. The practice of usury is miserable to be avoided, Islam prohibits usury with severe threats (QS: Al-Baqara, 275-279), while speculative transactions are very closely related to the business that is not transparent such as gambling, fraud, violated the trust so it will most likely harm. Hoarding of money to turn off the function to be enjoyed by others and the narrow space of business and economic activity is a disgraceful act and being rewarded to the most severe (Sura: At-Tauba: 34-35). Redundant and a waste of money for purposes that are not useful and dissipate all the excesses. All properties are prohibited because it is a trait that is not wise in the use of property and contrary to the commandment of God (Surah: Al A'raf; 31). 3. Unfair competition is denounced by God as mentioned in the Quran surat Al-Baqarah: 188: â€Å"Do not you eat some of the treasure of you in a falsehood. † Monopoly also includes unfair competition Prophet denounced the act was: â€Å"Whoever is doing then he is guilty of monopoly†, â€Å"A wholesaler was given sustenance by God as for someone who did that accursed monopoly. Monopoly done to gain market control by preventing the other players to compete in various ways, often in ways that are not laudable goal is to memahalkan price for these entrepreneurs have a huge advantage. Prophet said: â€Å"Someone who intentionally do something to memahalkan price, Allah will promise to the throne made from the Fire later in the day of Judgement. † 4. Forgery and fraud, Islam strictly prohibits falsifying and decepti ve because it can cause harm, injustice, and can lead to hostility and strife. Allah says in Surah: Al-Isra: 35: â€Å"And full measure when ye measure, and weigh with a right balance. † The Prophet said: â€Å"If you sell it you shall not deceive people with sweet words. † In the modern business at least we see in ways not commendable by some businessmen in its product offering, which is forbidden in Islam. In essence, the consumer contains a very broad sense, as expressed President of the United States, John F. Kennedy, â€Å"Consumers by definition include us all† (By definition, all of us including the consumer). (Shidarta, 2000: 2). Consumer Protection Act No. 8, 1999 Chapter I, article 1, number 2, the consumer defines as, â€Å"Every person users of goods or services that are available in the community, both for the interests of self, family, others, as well as other creatures and not for trading†. (Government of the Republic of Indonesia, 1999: 5) Consumers in the economic laws of Islam are not limited to those SAJ war, but also includes a legal entity (al-syakhshiyyat al-ma'nawawiyyah), such as endowments or foundations of certain companies and institutions. Islamic economic laws there is no difference between the end user with a medium user. Muslim jurists did not distinguish between goods kondumsi property, goods production, and intermediary goods, as contained in the general economics. This brings the influences on consumer definitions that must be protected in Islam because in Islam, including consumer goods all users, whether the goods were used directly, so exhausted, used as a tool for intermediaries to further prosuksi justice belongs to everyone, whether he is domiciled as individuals, groups or the public. Advances in technology and the development of economy and perdangangan volume demanding extra supervision of the risks that might arise from the use of certain products. Poor environmental conditions caused by business actors in general, should also get serious attention because every living being is a consumer of the environment. Muhammad, 2004: 180) In Islam there are five things that must be kept kemaslahatannya become key objective of sharia (al-necessities al-repertoire), the religion (al-din), reason (al-‘aql), descent (an-NASL), and property ( al-mal), while some Islamic jurists there is also adding to the al-‘ardh (honor), but according to honor the author is already covered in the custody of al nafs (soul). When associated with the risk caused by defective products or irresponsibility of a product, the main objectives of the fifth yag more focused on guarding the soul, mind and wealth. Muhammad, 2004: 181) However, if the risk of such usage caused by â€Å"negligence† of producers, then this should be linked also with the theory of liability contained in this kejahatab jinayah in Islamic Jurisprudence. In theory the responsibility of Islamic Jurisprudence crime, crimes and violations that occur on human rights can not be invalidated by reason of mistake, not intentional acts. Therefore, the perpetrators of these acts must bear the loss of property or life with fines that have been determined shari'ah.

Living Religions Essay

Learning about other religions has caused me to question my own religiosity. It reminds me of when I was a lot younger, when I would make an appraisal of myself based on my observations of other people. I used to gauge myself by what I saw in others. Today, reading about Islam, Judaism, Buddhism, and other religions has affected me the same way. To be frank, I was caught rather off guard by their experiences. It’s ironic that we need to read about other religions and how their followers practice their faith, in order for us to stop awhile and take a closer look at how we practice our own religion. The knowledge about other religious practices prompted me to compare them with the practices of my own religion. One of the five pillars of Islam, for instance, the daily prayers, which requires Muslims to make time to pray five times a day wherever they are, (Fisher. 2005. Islam) has made me realize how seldom I pray in a day. I was brought up by my parents to pray every night before going to bed, and that’s it. Now I wonder if I’m not doing enough praying, or whether my own religion is merely less demanding. Another is the hajj, a pilgrimage to their holy sanctuary, the Ka’bah, which was supposed to have been built by Abraham with the help of his son, Ishmael. (Fisher. 2005. Islam) I bet that going to such a pilgrimage even once in one’s lifetime costs a lot of money – but the fact that Muslims are doing all they can to save for it speaks a lot about their piousness. In the case of Judaism, reading about the holocaust which killed around six million Jews during World War II simply overwhelmed me. (Fisher. 2005. Judaism) I can’t seem to get over the fact that a simple church membership got that many people killed. And yet the Jews remained steadfast in their faith. Confronted with such naked cruelty, I could not help asking myself the inevitable question: What would have I done if my parents were killed in that holocaust? Would I have remained a Jew in spite of it? Faith, I know, would still matter in the end. The foregoing observations about other religions have not diminished my faith in my own. If at all, it strengthened me. I have come to realize that faith in God conquers all. References Fisher, M. P. (2006). Islam. Living Religions, Sixth Edition (pp. 362-416). Prentice-Hall. Fisher, M. P. (2006). Judaism. Living Religions, Sixth Edition (pp. 226-283). Prentice-Hall.

The Aramex Company Service Quality

The Aramex Company Service Quality Customer Satisfaction and Expectations Aramex Company is an international service provider whose service provisions are characterised by the pursuit of quality as an overall organizational goal. Therefore, an analysis of its services affords an understanding of the service quality, expectations of customers, and the quality gap quality gap model. The company is one of the case studies that are successful in service provision. However, the need to analyse and identify quality gaps based on the gaps model is vital in its pursuit of business goals.Advertising We will write a custom report sample on The Aramex Company Service Quality specifically for you for only $16.05 $11/page Learn More Based on the Aramex Company case study, the management and sales executives handle customer complaints promptly once they are raised. They have good listening abilities and communicate effectively (Lovelock, 99). Sales agents make after sales follow-ups and continuously inform the customer on new changes in the product, creating customer value. Promises made by the company executives and sales agents are always true, thus inculcating a sense of customer satisfaction, confidence and always strive to provide customers with alternative services that targeted at meeting their needs and expectations. Customer satisfaction is a key component in their business operations. One such incident that illustrates the approach to the integration of the quality component in its services is discussed hereafter. A customer enquired at the sales and marketing department with one of the representatives, the Aramex Company representatives aggregated their efforts to attend to the customer complaint about the customer’s bag that had been misplaced. Shortly after, the customer was kept waiting for a few minutes before a satisfactory response was given to the customer. Every effort was made to track the bag that was eventually handed over to the customer, to the customer ’s satisfaction. Departmental employees exerted a synergistic pursuit in search of the lost item, to the satisfaction of the customer, and meeting customer expectations (Lovelock, 23). Lovelock argues that justice, and fairplay are fundamental elements to consider in service provision activities, with compensation plans integrated into the system in the event of failure to deliver products according to customer needs and expectations (24). Therefore, distributive justice formed an important asset in the administration of justice (Lovelock, 50). Performance enhancement plans are laid down by the company’s management which outline standards and expectations from employees in service provision, focused at customer satisfaction and expectations. The company incorporates employee education on the need for quality service provisions while closely monitoring their productivity in the service industry. Effective Communications across departments, vertically, and horizontally i s another aspect that drives the organization to its success (Lovelock, 40).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Highly trained and skilled personnel are assigned duties that require skilled manpower. These include employees like Mohammed who are well skilled in the provision of services. Customers remain a key asset in any business organization. It’s through customizers that an organization generates profits and sustains itself. Therefore, the company enhances its service deliveries by integrating customer friendly service deliveries such as talking with customers and providing incentives. In addition to that, the company provides factual information on what they offer and how they offer what they have. These inspire customer confidence and maintain customer loyalty. Lovelock notes that the company executives are well trained on appropriate marketing, manageme nt, and leadership skills (100). Based on the Gaps model, a close study and analysis of the case study indicates that Aramex Company has not integrated good communication plans between the internal market planning and service production in the context of external service production. Services provision remains a fundamental component of a service provider. Source: Journal of Service Marketing The model indicates the existence of a gap between customer expectations and perceived services. According to the case study, all the departments ought to identify the gaps that exist between them and close them in relation to the customer and the consumer. A good communication link should exist between the customer driven service designs and standards and company perceptions and consumer expectations (Burnett, 19).Advertising We will write a custom report sample on The Aramex Company Service Quality specifically for you for only $16.05 $11/page Learn More If the compa ny integrates these elements in the provision of services as outlined in both models, there will be a turnaround in service provision that could be of good quality leading to customer satisfaction and retention. These could in turn lead the company to improve its image leading to high profit generation and a sustainable business. The service quality model reflective of the Aramex Company is characterised by reliability, assurance, reliability, tangibles, empathy, and responsiveness. Service delivery should be reliable to avoid a scenario of a customer making after sales requests for a service that should have been provided at the point of sale. In addition, customers should be assured of product and service delivery to inspire confidence in them, tangibles should be appropriately delivered by the sales representatives at the appropriate time, empathy should be the cornerstone in the business transactions of the organization, and responsiveness should be firmly integrated in day to d ay business transactions of the Company. Burnett, John J. Journal of Service Marketing. What Services Marketers Need to  Know about the Mobility- disabled consumer. Mcpup Ltd 10 (1996). Lovelock, Christopher. H. Services marketing. 2nd ed. Englewood Cliffs, New Jersey: Prentice Hall, 1991.